Tactical Writing on LinkedIn Outbound & B2B GTM
Practical, tactical, and opinionated writing from the Bottle Rocket Growth team. ICP frameworks, signal-based prospecting, LinkedIn sender strategy, HeyReach campaign architecture, and the go-to-market patterns we see working in 2026.
How to Define an ICP That Actually Converts
A four-layer framework: firmographics, technographics, buyer persona, and trigger signals. Why most ICP documents fail and what to do instead.
Signal-Based List Building: A Framework for 2026
The three categories of signal, the data sources that matter, and how to combine them into ranked prospect lists that actually convert.
LinkedIn Sender Profile Strategy: Borrowed vs Client-Owned
DFY versus IOY: when to use borrowed agency profiles versus client-owned profiles. Includes a 30-day warmup protocol.
HeyReach Sequence Architecture
The five-step sequence spine, message length guidelines, timing windows, branching logic, and the three metrics that matter.
New Posts Monthly
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