https://bottlerocketgrowth.com/insights/ Tactical writing on LinkedIn outbound, ICP frameworks, signal-based prospecting, and B2B GTM from Bottle Rocket Growth. en-us Fri, 24 Apr 2026 12:00:00 -0500 mike@bottlerocketgrowth.com (Mike Cubberly) mike@bottlerocketgrowth.com (Mike Cubberly) https://bottlerocketgrowth.com/insights/defining-an-icp-that-converts.html https://bottlerocketgrowth.com/insights/defining-an-icp-that-converts.html Fri, 24 Apr 2026 12:00:00 -0500 Mike Cubberly ICP Strategy A four-layer framework for defining an ICP that drives real conversion in B2B outbound: firmographics, technographics, buyer persona, and trigger signals. https://bottlerocketgrowth.com/insights/signal-based-list-building.html https://bottlerocketgrowth.com/insights/signal-based-list-building.html Fri, 24 Apr 2026 12:00:00 -0500 Mike Cubberly List Building How to build signal-based prospect lists using Apollo, Clay, TheirStack, and LinkedIn Sales Navigator. Covers structural, technology, and intent signals. https://bottlerocketgrowth.com/insights/linkedin-sender-profile-strategy.html https://bottlerocketgrowth.com/insights/linkedin-sender-profile-strategy.html Fri, 24 Apr 2026 12:00:00 -0500 Mike Cubberly LinkedIn Outbound The tradeoffs between borrowed (DFY) and client-owned (IOY) LinkedIn sender profiles for outbound. Includes warmup protocols and selection criteria. https://bottlerocketgrowth.com/insights/heyreach-sequence-architecture.html https://bottlerocketgrowth.com/insights/heyreach-sequence-architecture.html Fri, 24 Apr 2026 12:00:00 -0500 Mike Cubberly Sequencing How to architect a HeyReach LinkedIn outbound campaign end-to-end: sequence structure, message length, timing, branching logic, and metrics that matter.