a Bottle Rocket Growth offering
Outbound, aimed at events.
Conferences, summits, and trade shows are the highest-density buying signal in B2B. Attendees have committed travel, time, and budget around a topic. We turn that into a targeted list and a campaign that lands while the topic is still front of mind.
Registration is a declaration.
Most intent signals are inferred. Event attendance is voluntary, public, and time-bound. When a buyer registers, they have already done four things you would otherwise spend months trying to read between the lines on.
Three ways to run it.
Data is the foundation. The difference between models is how much of the campaign BRG runs and which sender profiles do the outreach. Sender profiles are billed separately, monthly. Pricing details below.
DFY
We source. We send. We triage.
We build the list, set up the campaign and messaging in HeyReach, and execute through rented LinkedIn profiles we provide. Replies route to inboxes BRG monitors. Meetings come back to your calendar.
- Targeted attendee list (data included)
- HeyReach campaign & messaging built
- Sequencing & sender pacing configured
- Rented profiles run by BRG
- Reply triage & meeting hand-off
- Weekly reporting
IOY
We build the campaign. You handle the replies.
We build the list and stand up the full campaign in HeyReach: messaging, segments, sequence, pacing rules. You connect your own LinkedIn profiles and handle the replies in your own inbox. Relationship continuity stays with your team.
- Targeted attendee list (data included)
- HeyReach campaign & messaging built
- Sequencing & sender pacing configured
- Your profiles connected to HeyReach
- Replies route to your inbox
- You own the conversation
Data
Just the list. You take it from there.
The targeted attendee list, fit-scored and priority-tiered, in CSV. No campaign setup, no sending, no profile management. Just data.
- Companies & titles matched to people
- LinkedIn URLs where verifiable
- Fit score (0 to 100)
- Priority tier classification
- CSV delivery, ready for any tool
Any event with a discoverable audience.
Vendor conferences, vertical summits, regional roadshows, association meetings. If there is a registration list, an exhibitor floor, a public attendee profile, or a session catalog, we can build around it. Examples below are illustrative, not exhaustive.
- SAP Sapphire
- Salesforce Dreamforce
- Oracle CloudWorld
- ServiceNow Knowledge
- Workday Rising
- AWS re:Invent
- Microsoft Ignite
- Google Cloud Next
- HashiConf
- KubeCon
- HubSpot Inbound
- Adobe Summit
- SaaStr Annual
- MAU Vegas
- Pavilion CMO Summit
- HIMSS Global
- HLTH
- BIO International
- JPM Healthcare
- RSNA
- Money 20/20
- Finovate
- Sibos
- Fintech Meetup
- Insuretech Connect
- RSA Conference
- Black Hat / DEF CON
- Gartner Security & Risk
- FS-ISAC Summit
- Identiverse
- NRF Big Show
- Shoptalk
- Groceryshop
- eTail
- CommerceNext
- Manifest
- MODEX
- FABTECH
- CONEXPO
- WasteExpo
- Industry association annuals
- Regional roadshows
- Private partner summits
- Customer advisory boards
- Awards & analyst events
Five steps from event to inbox.
The mechanics are tight enough to run a campaign in under two weeks for most events, including same-week launches if the event is already underway.
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Name the event & the sliceYou tell us the event and your target audience. We confirm the contact volume, the timeline, and which delivery model fits.
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List built within 48 hoursWe pull from public attendee data, exhibitor lists, session speakers, and signal sources. Fit-scored, priority-tiered, ready to review.
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Strategy & copy approvedFor DFY and IOY, we propose the sequence, the sender voice, and the message variants. You sign off before anything ships.
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Outreach runsDFY: we execute. IOY: your team runs the playbook through your profiles. Data: we hand over the file. All paths kick off the same week.
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Reporting & reuseAcceptance, reply, and meeting metrics by sender and segment. The list and the playbook are reusable for the next event in the calendar.
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Iterate or stand downAfter the event window, decide: retainer the motion across the next quarter's events, or hold for the next conference your team cares about.
A recent mid-cycle test.
Numbers from a recent event campaign launched after the conference had already started. The cycle was already in motion when outreach began, which compresses the working window and biases attendee attention toward LinkedIn during sessions.
Tell us the event.
We'll come back with the list.
Send the conference, the date, and the slice you want. We'll come back with a list size estimate, a model recommendation, and a delivery timeline within one business day.